April 2009 | W&V | Media | Study
The German advertising has to expect a reduction of 8-10% in 2009. Only in 2011 budget will rise again. During the crisis TV is gaining in weight. Read about the consequences for ad sales houses and media companies in a W&V report and in an interview with Solon Consultant Christian Teichmann.
Source: W&V 16/ 2009, www.wuv.de