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Online video vs. linear TV: How quickly will the shift take place? Who will profit most?

October 2014 | Christian Esser | Media | Presentation | Study

Download: German

Presentation at the Medientage München 2014

Traditional TV broadcasters and online video platforms are increasingly competing for media users. Despite the belief that the extended offer of media content could result in a decline of linear TV users, the data shows that both platforms actually gain viewers.

But what leads to this win-win situation? Which user groups are willing to pay for online video content?