Two Internet subsidiaries want to marry

The Hubert Burda and Milchstrasse publishing houses were planning the merger of their two stock-listed subsidiaries FOCUS Digital AG and TOMORROW Internet AG.

Solon supported the merger by developing a business model to integrate the financial and operating data of both companies. Using this business model, the top 20 decision makers discussed the effects of the merger in terms of sales and costs. By quantifying synergies and risks, both boards were able to make a solid decision on the merger in only six weeks. Just four months after project start, the merger plan was agreed upon at an extraordinary shareholders meeting. TOMORROW FOCUS AG was born.

During the following integration, the Solon business model served as master plan for the implementation of the actual merger.