An international media house needed an assessment on future trends and market development in the mobile media industry in order to make an important strategic decisions.
Solon executed a detailed market study based on in-depth research and numerous expert interviews. In the study, Solon divided the complex market into segments, identified important trends and designed a market model to predict the development in various segments. Based on the results, Solon gave specific recommendations about the potential in the mobile media market.
As a result of Solon’s work, company’s management was able to determine the strategic focus for business development in the mobile media industry.