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Opportunities in the mobile media segment

An international media house needed an assessment on future trends and market development in the mobile media industry in order to make an important strategic decisions.

Solon executed a detailed market study based on in-depth research and numerous expert interviews. In the study, Solon divided the complex market into segments, identified important trends and designed a market model to predict the development in various segments. Based on the results, Solon gave specific recommendations about the potential in the mobile media market.

As a result of Solon’s work, company’s management was able to determine the strategic focus for business development in the mobile media industry.