A world-famous rock’n’roll band was looking for new revenue sources outside its core business. Internet was one of the new business opportunities considered.
Solon was asked to investigate a wide spectrum of business ideas. It identified and evaluated the major qualitative and quantitative success factors of licensing models, merchandizing, and fun parks. In addition, Solon analyzed the Internet sites and business models of other famous artists.
As a result, a business model for a commercial website was developed for music lovers and fans who could get many free and pay-for-use services.