A rapidly growing European software company had identified the German and Northern European markets as future areas of expansion. Solon was asked to identify profitable industry and market segments in these countries in order to develop and implement appropriate market launch and sales strategies.
In a short and concentrated project, Solon developed a model for market segmentation. In each segment, the major users of software solutions were researched and identified. Based on interviews with users in target companies, our client adjusted the marketing mix to fit the special requirements of the new customers.
After only two months, the European sales director was able to sign off on a comprehensive and implementation-driven marketing plan.