Direct Marketing

A leading German magazine publishing house was running a successful direct marketing and customer care business. Solon was given the task of investigating this business area, followed by the development of a growth strategy.

Solon analyzed the markets for direct marketing and customer care and identified substantial strengths and weaknesses of the company. Supported by market research, chances and risks for the separate market segments were identified. In addition to this, a business model was developed to estimate future sales growth and profitability potential. The different analyses were the basis for developing a structured growth strategy.

Solon supported the client successfully with internal communications and the implementation of this strategy.