According to some experts, in less than three years Programmatic Advertising will account for 80 percent of online and online video advertising. Due to precise algorithms and targeting, Programmatic Advertising is more precisely targeted towards respective demographics, faster and more efficient, even offering the possibility of broadcasting individualized TV spots. Big media agencies are still reluctant to utilize Programmatic Advertising. At the same time criticism of this new field is increasing. Where will this journey lead? What impact will the developments have on agencies and their clients?
Marcus Englert, Associate Partner and Managing Director with Solon Management Consulting, will discuss this topic together with renowned guests.
- Michael Busch, Managing Director Carat Germany
- Peter Lammerhuber, IGMA, CEO GroupM Austria and Chairman of the Board GroupM Switzerland
- Andreas Schwabe, CEO Blackwood Seven
- Dr. Oliver Vesper, Managing Director smartclip
This event will take place during the Austrian Media Days in the location “Erste Campus” (1100 Vienna, Am Belvedere 1, building D):
Panel: „Programmatic Advertising“ on Thursday, 21st September 2017, 15:45 – 16:45 pm.
For more information, please see Österreichische Medientage (in German only).